Marketing updates
Discover lychee levy investments into Lychee Fund marketing initiatives
The Hort Innovation Lychee Fund invests the lychee levy into marketing initiatives across a range of mediums and channels to increase consumer demand, and ultimately help growers and other industry stakeholders maximise their returns. Periodical updates on marketing activity are available below.
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Highlights from the 2024/25 Lychee marketing campaign
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
22 October 2025
Lychee marketing snapshot 2023/24
Hort Innovation was responsible for investing the lychee marketing levy into a range of activities to drive awareness and consumption in 2023/24.
2 October 2024
Lychee marketing spotlight 2021/22
This Hort Innovation Lychee Fund marketing spotlight is from 2021/22
4 November 2022
Lychee marketing snapshot 2019/2020
This Hort Innovation Lychee Fund marketing snapshot is from 2019/20
2 November 2020
Lychee marketing snapshot 2020/2021
This Hort Innovation Lychee Fund marketing snapshot is from 2020/21
30 September 2021
Lychee marketing snapshot 2018/19
This Hort Innovation Lychee Fund marketing snapshot is from 2018/19
7 November 2019
Lychee Fund March 2019
This Hort Innovation Lychee Fund marketing snapshot is from March 2019
3 May 2019
Lychee Fund 2018 edition 3
This Hort Innovation Lychee Fund marketing snapshot is from September 2018
10 February 2019
Lychee 2018 edition 2
This Hort Innovation Lychee Fund marketing snapshot is from June, 2018
30 June 2018
Lychee 2018 edition 1
This Hort Innovation Lychee Fund marketing snapshot is from March, 2018
28 March 2018