Highlights from the 2024/25 Nursery marketing campaign

2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.  

Guided by consumer insights and delivered in partnership with industry, these campaigns helped more Australian households discover, purchase, and enjoy locally grown greenlife products.  

Key highlights for Nursery includes:   

• Backed by Hort Innovation-funded research (RMIT Healthy Homes Index), an earned media campaign showcased how even one plant can help improve indoor air quality. Partnering with interior design experts and TV personalities Mitch and Mark (The Block), the campaign introduced Australia’s first “air curators,” who conducted personalised plant sessions in Sydney homes. Coverage included a live interview on Today Extra and reached approximately 8 million Australians.  
• To support consumer education and retail engagement, a trial campaign launched across five nurseries featuring plant tags with difficulty ratings and QR codes linking to short care videos across five beginner-friendly categories. Running through October 2025, the campaign has generated 1,853 video views and 242 QR scans, with indoor plants receiving the highest engagement. Additionally, the monthly Ask Me Anything series on Greener Spaces, Better Places social media channels continues to connect consumers with industry experts, reaching over 1.2 million people and generating around 4,000 engagements to date.  

To learn more about how your levy will be invested in 2025/26, please refer to your Annual Investment Plan.